What do you get when you add 1000 people on Big Wheels and Lombard Street in San Francisco? The 7th annual Bring Your Own Big Wheel race.Laughingsquid.com has a great post about the event held in San Francisco. We need to have one of these in Brooklyn NYC.
Some animals are surprisingly sensitive to the plight of others. Chimpanzees, who cannot swim, have drowned in zoo moats trying to save others. Given the chance to get food by pulling a chain that would also deliver an electric shock to a companion, rhesus monkeys will starve themselves for several days.
Biologists argue that these and other social behaviors are the precursors of human morality. They further believe that if morality grew out of behavioral rules shaped by evolution, it is for biologists, not philosophers or theologians, to say what these rules are.
Moral philosophers do not take very seriously the biologists’ bid to annex their subject, but they find much of interest in what the biologists say and have started an academic conversation with them.
The original call to battle was sounded by the biologist Edward O. Wilson more than 30 years ago, when he suggested in his 1975 book “Sociobiology” that “the time has come for ethics to be removed temporarily from the hands of the philosophers and biologicized.” He may have jumped the gun about the time having come, but in the intervening decades biologists have made considerable progress.
Our favorite folks over at Trendwatching.com have released their first 2007 report about the TRYSUMERS
trend. The concept of consumers becoming more daring in their
consumption patterns just because they can.You can also check out their 2007 Trend Report, crammed with emerging trends and examples from brands already capitalizing on them »»
the name, love the trend. TRYSUMERS are transient, experienced
consumers who are becoming more daring in how and what they consume,
thanks to a wide range of societal and technological changes. Here’s
our stab at defining the phenomenon:
TRYSUMERS: “Freed from the shackles of convention and scarcity, immune
to most advertising, and enjoying full access to information, reviews,
and navigation, experienced consumers are trying out new appliances,
new services, new flavors, new authors, new destinations, new artists,
new outfits, new relationships, new *anything* with post mass-market
To get you going, here’s a list of observations on what's encouraging a growing number of consumers to morph into TRYSUMERS:
Living in a world of abundance means there’s loads to try out, and it doesn’t hurt that millions of members of GENERATION C(ONTENT) are adding to the pile of unique, original niche content and products. Niche of course being the new mass, as consumer societies are now about standing out, not conformity. Which in turn means an encouragement to explore one’s often broader-than-assumed taste, aided by recommendations from TWINSUMER sites like thisnext.com.
saturated, experienced consumers can draw on plenty of past
experiences, and know that many more experiences will follow, it's easier to cope with possible disappointment stemming from trying out the unknown.
For example, a weekend spoilt by bad weather is more acceptable knowing
another three or four trips are planned for the rest of the year.